Wednesday 21 July 2021

NEON DRIFT


I HAD THE PLEASURE AND HONOUR OF DESIGNING A NEW UNIFORM FOR ELEV8 BMX LONDON.
WE WANTED THE NEW UNIFORM TO BE AN AMALGAMATION OF THE DARK AND LIGHT UNIFORMS FROM THIER LAST SEASON WITH AN INFLUENCE OF THE EAST LONDON"S LIGHTS AT NIGHT.
THE MOST IMPORTANT PART OF THE  PROJECT FOR ME, IS TO MAKE THE TEAM RIDERS SUPER PROUD TO WEAR THE UNIFORMS AND MAKE THEM STAND OUT IN A FEILD OF OTHER RIDERS.
I WANTED THEM TO FEEL LIKE THEY WERE A MEMBER OF THE T-BIRDS OR A MEMBER OF KOBRA KAI IN THE SKELETON SCENE IN KARATI KID. 
AT THE SAME TIME GIVE THE FUTURISTIC FEELING OF THE RIDERS IN TRON.
I THINK IT WAS SUCCESSFUL 

I HOPE IT SPEARS THEM ON TO EVEN GREATER WINS.

-WE FLOCK TOGETHER- 







 

Thursday 4 March 2021

YOU CAN DO THIS (SOCKS)


I am so happy we are able to bring out another amazing project so soon after the "love" ring.
We released the "we believe in you" socks during the middle of the lock down. it just felt like everyone really needed some extra encouragement. Seeing as we were all locked down and not really needing to put on shoes so socks seems to be an obvious place to put a message.
The "WBIY" socks were so well received and sold out so fast that we had to produce another pair of socks.
We hope everybody loves these just as much. and there bring a little more love into the spirit of everybody who wears them




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